Launched in April 2003 to coincide with National Child Abuse Prevention Month, the Omaha Federation of Advertising created a comprehensive public relations and awareness campaign. The project features a myriad of components. First, a basic look was designed for the Task Force through the design of a logo, letterhead, business card and envelope. Then TV and radio PSAs were developed in both English and Spanish as was an informational brochure. Ads can be seen throughout the community in magazines and newspapers, on billboards, in bathrooms and in movie theaters.

To aid in education, a 10-minute video was filmed featuring a pediatrician and five families tragically effected by Shaken Baby Syndrome.

Advertising:

Billboard View Larger JPG Version Download PDF Version

Print:

Brochure Download PDF Version Print Ad View Larger JPG Version Download PDF Version

Radio:

60 Second Spot English, MP3 – 1.7MB Spanish, MP3 – 1.7MB

Television:

30 Second Spot English, High – 1.5MB – Quicktime English, High – 1.5MB – Windows English, Low – 500K – Quicktime English, Low – 150K – Windows Spanish, High – 1.5MB – Quicktime Spanish, High – 1.5MB – Windows Spanish, Low – 500K – Quicktime Spanish, Low – 150K – Windows